In good company, what and WHO you know

I’ve been blown away recently by the demand here in Sydney for hard-working, proactive, capable PR practitioners at a senior level. It seems that there is a skill gap at the moment for mid-senior management level PR professionals across Australia. I’m still so surprised that PR has been taken off the skills list for the skilled visa, but that’s another topic for another day.

 

Having worked in PR for 12 years spanning Manchester, London and Sydney, I’ve been very fortunate to gain some amazing client experience at some of the best agencies in the world including Frank PR, Taylor Herring and Ogilvy PR (Pulse Communications), which has enabled me to learn valuable skills that I can take to not only my own agency, but also to my peer agencies and co-workers.

 

I came to Australia at a time when UK PRs were welcomed into roles here in Sydney if they boasted the skillset and experience that the role required. As a result, I’ve had exposure to work on some amazing clients including LG Electronics, Telstra, NRMA, Engineers Australia, 20th Century Fox, P&G, RB, Maybelline NY and Cancer Council to name a few. This invaluable client and agency experience has enabled me to take the plunge into freelancing in 2014.

 

Since starting out on my own in 2014, I have not only been servicing my own clients for Hollinshead Comms 101, I have also acted as a senior PR consultant to some of the most renowned agencies in Sydney on a contract basis.

 

Whilst I’m very fortunate to have a solid client base of my own here at Hollinshead Comms 101 and a great team, I’m a true believer that you should never stop learning. I regularly attend courses that can expand my skillset, whilst also upskilling in my existing area of expertise. I’m a big fan of General Assembly and have also signed up for a diploma at Billy Blue College of design in UX and web design, what is it they say, every day is a school day?

 

I also believe that this is true of learning from your peers, which is why I’ve continued to provide senior council to agencies that I’ve always looked up to.

 

I feel so lucky that I’m invited to work with agencies such as 303 Mullen Lowe, working on TX Maxx and Harley Davidson (dream client), The Red Republic (recently bought by McCann Worldwide Group), Access-DGC as a senior digital strategist and most recently Leo Burnett (on the Diageo account). I was also invited to work in-house at 20th Century Fox on its theatrical team on titles such as Academy Award-winning Birdman and the Sydney premiere of Night at the Museum 3 back in 2014.

 

I honestly feel so humbled to be asked to work these roles when they’re clients and agencies that I’ve looked up, and dreamt of working for since I knew I wanted to work in PR 20 years ago.

 

The fact that I’m still able to consult, whilst having an agency of my own allows me to continue to learn, whilst passing on the skills that I’ve learned along the way. It also benefits my own clients as I’m constantly immersed in this industry that I live and breathe.

 

 

The PR industry is such a small world, it’s so important to remember that it’s not just what you know, it’s who you know. We’re all in good company, and I for one feel very lucky that I work in this world.

Welcome Max Diamonds, Good Pizza and Smart Cleanse!

August was another stellar month for Hollinshead Comms 101 as we welcome three more clients to the mix!

Max Diamonds

We welcomed Max Diamonds in early August and we’ll be managing its social media channels across Facebook and instagram.

Our remit involves planning content calendars for both feeds, designing the assets and scheduling the content.

We also maintain all correspondence across all channels.

In addition to design, we also capture our own photography and video content.

Some examples are:

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After one month of generating content for Max Diamonds, the stats more than speak for themselves;

Facebook:
  • Number of posts sent increased by 85%
  • 268.2% increase in impressions
  • 173.6% increase in engagements
  • 19,137 impressions in total (appearances in feeds)
Instagram:
  • 14.5% increase in followers
  • 100% increase in media sent
  • 2,308% increase in engagements
  • 1,104% increase in engagement per post
  • 1,156 total engagements

 

Goodpizza

We are thrilled to welcome Goodpizza in Alexandria to the mix. Beginning work in mid-Agust, we’re representing Goodpizza from a PR & review perspective and have already secured reviews from Sydney Vegan Guide, Huffington Post, Travel & Lifestyle and Eat, Drink Play.

Positioning the restaurant as an innovator when it comes to its take on traditional toppings and bolstering its vegan offering, the feedback from the media has been unreal.

Everyone seemed to love it ! [We’ve even] Had a few people go in because of it 🙂” – Sydney Vegan Guide

Smart Cleanse

Smart Cleanse is a wonderful win for us as we’re absolute advocates of all that Smart Cleanse has to offer from a product and ideology perspective. As customers of the brand before we became the PR representatives for Smart Cleanse, we were blown away by the results of the 14 Day Smart Cleanse. As Australia’s only fully organic, practitioner-grade detox program, the 14 day cleanse not only heals your gut health, but makes you feel lighter, brighter and more alert than you have in years (well it did for me!). I also lost 6KG over the 14 days and managed to keep it off by adopting the key elements of the cleanse as part of my lifestyle.

We have secured coverage for Smart Cleanse in Body & Soul, Sydney Chic, Travel & Lifestyle, Women’s Health, Popsugar and Yahoo7!

We have been retained by Smart Cleanse to manage its PR and influencer engagement program.

Welcome inskin Medi Spa & Quality Dental

I’m thrilled to welcome our new clients to the fold this month; inskin Medi Spa and Quality Dental.

July is proving a great month here at Hollinshead Comms 101 as we welcome two fantastic new additions to our growing client roster! Exciting times.

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We’re so happy to have inskin Medi Spa onboard here at Hollinshead Comms 101 where we’re offering PR & digital support for the growing boutique spa located in the heart of Neutral Bay.

Lead by inskin media spa founder, Jacqueline Brennan, who firmly believes in the ethos of ‘be your best beautiful’.

Competitive on price, without the compromise on service, inskin medi spa is always working to provide the best service coupled with the best deals for its clients.

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Quality Dental is fronted and founded by Dr Luke Cronin, who is a leading Sydney-based cosmetic orthodontist, with international experience including the UK, who specialises in creating stunning new smiles with cutting edge cosmetic dentistry techniques, including Invisalign, Philips Zoom whitening and porcelain veneers. Hollnshead Comms will be managing the publicity and management of Dr Luke Cronin and Quality Dental as part of the retained remit.

Dr Cronin’s vision to build a practice that could provide his patient’s both high quality general dentistry and outstanding cosmetic dentistry was realised when he opened his cosmetic dental practice, Quality Dental.

With over 15 years’ experience practicing dentistry in Australia, Dr Cronin’s clinical excellence in cosmetic dentistry goes hand-in-hand with his passion for designing the perfect smile for clients, models and celebrities.

Dr Cronin is an international speaker and a key opinion leader for Philips Zoom Whitening and Clinical Speaker for Invisalign Australia. Dr Cronin is an Invisalign Diamond Provider, part of the super elite of Invisalign providers in Australia and worldwide.

If you’re interested in working with Hollinshead Comms 101 and would like to chat further, please don’t hesitate to give Lisa a shout at Lisa@hollinsheadcomms101.com

 

Why should you work with us?

Here’s my first blog post on this site so I thought I’d do an informal introduction so you know who you’re dealing with here. The one thing I don’t want to happen with this agency is for it to become a faceless commodity with no personality. We all know that in business, people buy people. This is a mantra that I have worked hard to keep top of mind throughout my career.

So I guess I should start by telling you about my previous experience so you can see what I can ‘bring to the table’ so to speak.

Whilst this is my first step into managing my own agency, I have worked with public relations since 2006, when I graduated from Liverpool John Moores University with a 2:1 in  Media, Marketing and Cultural Studies.I had taken part in work experience placements prior to graduating at companies such as heat magazine, fhm.com, ITV Press Office, The Jeremy Kyle Show and Taylor Herring. Each of these taught me valuable skills that I was able to take with my into my future career.

I can’t stress the importance of work experience, this is a topic I’ll touch upon on one of my next blog posts. My work experience roles helped me figure out exactly what I wanted to do and where I wanted to be. I was struggling choosing between a career in PR, journalism or TV. Whilst I loved each placement and role for different reasons, when I was offered a freelance role at heat magazine and Taylor Herring to work on The Apprentice, I knew in my gut that entertainment publicity was the avenue that would allow me to develop both my writing and of course my publicity skills.

Without running the risk of telling you my life story, since my first paid role as a junior publicist working on BBC’s The Apprentice in London, I’ve gone on to work across Manchester and Sydney and have developed a wealth of experience that has not only assisted in building my skill set, but has been thoroughly rewarding on an intrinsic level also.

Here’s a mini snapshot of my standout experiences of note:

  • At 22 I was managing press visits to Moscow and Antigua for vmi airlines, this involved souring and accompanying 4/5 top travel journalists to each destination and working with the tourist authority’s publicity team to build an informative, engaging and enjoyable media famil. Journalists attended from the following publications: Scottish Star, The Sun, Yorkshire Evening Post, Manchester Evening News, Travel Weekly and Independent Traveller.
  • In 2009 – my first year Down Under I was sponsored by Pulse Communications (Ogilvy PR) as a senior consultant to work primarily on the LG Electronics consumer technology account. I focused on mobile communication and home appliances. In this role I launched the first mobile phone with an android operating system in Australia and attended a media famil to Seoul in South Korea with an ex Masterchef finalist to enter the ‘Life Tastes Good Championships’.
  • I also helped to pitch for and win 20th Century Fox Home Entertainment for a project – To launch Avatar on Blu-ray and DVD! The successful campaign culminated in the title being the biggest selling Blu-ray and DVD launch of all time in Australia, with no talent available to support the PR launch.
  • In 2012 I worked for Maverick PR and managed the inaugural sponsorship of Maybelline NY as the official make-up sponsor of Mercedes-Benz Fashion Week Australia. This involved talent management of its ambassador; Ruby Rose. A highly successful guerrilla marketing campaign ensued with the help of New York graffiti artist – KR’ink’.
  • In 2013  returned to Manchester for a year and secured a role as a senior manager at leading public relations and social media agency: Smoking Gun PR. Here I was instrumental in pitching for and winning new business for the agency, including the competitive tender for Hexbug.
  • I returned to Sydney in late 2013 to take a role at Frank PR, a role I secured as a referral from my previous client at 20th Century Fox Home Entertainment. I also worked across the Henkel account on the Schwarzkopf portfolio. Here we launched Australia’s first BB Cream for hair with a large event at Woolloomooloo wharf’s Blue Hotel.
  • From late 2014 I decided to try my hand at freelance publicity and secured a contact at Tomorrowland Group working across its P&G account. Here I managed the biggest restage that Pantene had ever seen with a large scale event at Watson’s Bay. I also managed Pantene’s ambassador, Robyn Lawley on her press tour to launch the new styling range (including BB Cream for hair).
  • In October 2014 I was approached by Twentieth Century Fox‘s Theatrical team to support the release of a number of key titles over the festive period. I was also tasked with building up the agency’s media & influencer database. I worked on titles such as: Wild, Let’s be Cops. Night at The Museum 3, Penguins of Magagascar and Oscar winning; Birdman.
  • In 2015 I took up a freelance role as Account Director at SBPR working across Hilton Sydney, The Morrison and About Life.
  • At the close of this contact I was asked to return to Tomorrowland Group to assist with the execution of a number of ket clients including P&G, Well Naturally and Cancer Council Sunscreen. During the contract in early 2016, I was asked work again on a large Pantene re-stage and again work with gorgeous ambassador, Robyn Lawley.
  • From July 2015 I also started to take on my own clients at Hollinshead Comms 101 including: Smart Cleanse, Any Class, Have You Heard Events and Beauty Tube.
  • In England I have been freelancing with a number of agencies including Toast PR and Serious PR.
  • Most recently I have started working with Marriott Sydney on a project basis.
antigua

Me, destination publicist and the press guests on our bmi media famil to Antigua

lg

Aussie Masterchef finalist representing Australia at the LG Life Tastes Good Championships in Seoul, South Korea

avatar-2

PR launch of Avatar on Blu-ray and DVD in Australia in partnership with Virgin Australia resulting in the title being the biggest selling Blu-ray and DVD of all time

pantene

Me and the Tomorrowland Group at the Pantene 3 MM launch with Robyn Lawley

Creds are available upon request – If you’re interested in finding out more you can email me at lisa@hollinsheadcomms101.com