Welcome Urban Alley Brewery

We’re thrilled to announce a client win for Hollinshead Comms 101 that is sure to have us raising a glass (or two) – Urban Alley Brewery, previously known as Once Bitter.

Proof of the importance of maintaining relationships and also focusing on brands that you believe in, this client partnership came about following a successful client event that they were apart of. As soon as I tasted the beer and began working with its founder, I knew that this was truly something special and something that I would be honour to be involved with!

Since its launch in 2016, Once Bitter Urban Ale has been treating the tastebuds of Melbourne’s young, aspirational corporates with its locally brewed, high-quality and flavourful craft beer. Now founder, Ze’ev Meltzer’s thirst for innovation has lead to the exciting rebrand and launch of Urban Alley Brewery its flagship product – Urban Ale.

 

Formerly known as Once Bitter Urban Ale, Meltzer is reintroducing his Urban Ale to us, this time with a home in the Urban Alley Brewery. Boasting a new outlook, Urban Ale will embody the same signature pairing of two classic flavours that has already made its mark on Melbourne’s craft beer scene; an Australian golden ale and a Belgian blonde, with balanced tropical notes and a crisp, clean finish, and will now be brewed at Meltzer’s own, Urban Alley Brewery.

 

The rebrand to Urban Ale heralds a new exciting chapter in the product’s journey says Meltzer, “This is a huge step in our journey and I’m so grateful for the opportunity to build a home for our beer and brand and share it with Melbourne. Our brand has always represented the movement away from the big structures of corporate life towards personal passions and endeavors, away from mass market trends toward a bespoke craft and we intend on keeping it that way.”

 

“While we are very fond of our contract brewers and have enjoyed working with them, we are excited to have a space where we can develop and showcase the craft beer we are so passionate about. We will be releasing three new core beers with the launch of our brewery as well as a quarterly seasonal and a monthly brewers release all of which will be produced out of our new Docklands brewery.”

 

A celebration and tribute to Melbourne’s laneway culture and industrial history, Urban Alley Brewery, located in The District Docklands, is due to open its doors in September.

 

“It is both a great privilege and responsibility being a brewer. People deserve good beer and as brewers we are simply the vehicle to bring them what they rightfully deserve. With sustainability being at the centre of what we do, we are highly focused on process and quality control to ensure we are producing the highest quality and most consistent products. For me, brewing is unique in the way that it allows for ultimate creativity whilst being rigidly scientific. I am excited to bring the market some truly unique products that will hopefully become some of Australia’s favourites” explains Urban Alley’s Head Brewer, Shaya Rubinstein.

 

Urban Alley’s beers can be found in Melbourne’s leading venues across the city and suburbs including Naked for Satan, The Smith Prahran, The European Bier Cafe, The Emerald Peacock, plus more.

 

Urban Ale cans are also soon to be available for purchase via leading retailers and bottle shops, including: Liqourland’s, IGA’s around Victoria.

 

For more information visit urbanalley.com.au.

 

Hollinshead Comms 101 is working on a retainer across PR and social and is also providing event management for the offical VIP launch event in September 2018.

 

Welcome Max Diamonds, Good Pizza and Smart Cleanse!

August was another stellar month for Hollinshead Comms 101 as we welcome three more clients to the mix!

Max Diamonds

We welcomed Max Diamonds in early August and we’ll be managing its social media channels across Facebook and instagram.

Our remit involves planning content calendars for both feeds, designing the assets and scheduling the content.

We also maintain all correspondence across all channels.

In addition to design, we also capture our own photography and video content.

Some examples are:

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After one month of generating content for Max Diamonds, the stats more than speak for themselves;

Facebook:
  • Number of posts sent increased by 85%
  • 268.2% increase in impressions
  • 173.6% increase in engagements
  • 19,137 impressions in total (appearances in feeds)
Instagram:
  • 14.5% increase in followers
  • 100% increase in media sent
  • 2,308% increase in engagements
  • 1,104% increase in engagement per post
  • 1,156 total engagements

 

Goodpizza

We are thrilled to welcome Goodpizza in Alexandria to the mix. Beginning work in mid-Agust, we’re representing Goodpizza from a PR & review perspective and have already secured reviews from Sydney Vegan Guide, Huffington Post, Travel & Lifestyle and Eat, Drink Play.

Positioning the restaurant as an innovator when it comes to its take on traditional toppings and bolstering its vegan offering, the feedback from the media has been unreal.

Everyone seemed to love it ! [We’ve even] Had a few people go in because of it 🙂” – Sydney Vegan Guide

Smart Cleanse

Smart Cleanse is a wonderful win for us as we’re absolute advocates of all that Smart Cleanse has to offer from a product and ideology perspective. As customers of the brand before we became the PR representatives for Smart Cleanse, we were blown away by the results of the 14 Day Smart Cleanse. As Australia’s only fully organic, practitioner-grade detox program, the 14 day cleanse not only heals your gut health, but makes you feel lighter, brighter and more alert than you have in years (well it did for me!). I also lost 6KG over the 14 days and managed to keep it off by adopting the key elements of the cleanse as part of my lifestyle.

We have secured coverage for Smart Cleanse in Body & Soul, Sydney Chic, Travel & Lifestyle, Women’s Health, Popsugar and Yahoo7!

We have been retained by Smart Cleanse to manage its PR and influencer engagement program.

Welcome inskin Medi Spa & Quality Dental

I’m thrilled to welcome our new clients to the fold this month; inskin Medi Spa and Quality Dental.

July is proving a great month here at Hollinshead Comms 101 as we welcome two fantastic new additions to our growing client roster! Exciting times.

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We’re so happy to have inskin Medi Spa onboard here at Hollinshead Comms 101 where we’re offering PR & digital support for the growing boutique spa located in the heart of Neutral Bay.

Lead by inskin media spa founder, Jacqueline Brennan, who firmly believes in the ethos of ‘be your best beautiful’.

Competitive on price, without the compromise on service, inskin medi spa is always working to provide the best service coupled with the best deals for its clients.

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Quality Dental is fronted and founded by Dr Luke Cronin, who is a leading Sydney-based cosmetic orthodontist, with international experience including the UK, who specialises in creating stunning new smiles with cutting edge cosmetic dentistry techniques, including Invisalign, Philips Zoom whitening and porcelain veneers. Hollnshead Comms will be managing the publicity and management of Dr Luke Cronin and Quality Dental as part of the retained remit.

Dr Cronin’s vision to build a practice that could provide his patient’s both high quality general dentistry and outstanding cosmetic dentistry was realised when he opened his cosmetic dental practice, Quality Dental.

With over 15 years’ experience practicing dentistry in Australia, Dr Cronin’s clinical excellence in cosmetic dentistry goes hand-in-hand with his passion for designing the perfect smile for clients, models and celebrities.

Dr Cronin is an international speaker and a key opinion leader for Philips Zoom Whitening and Clinical Speaker for Invisalign Australia. Dr Cronin is an Invisalign Diamond Provider, part of the super elite of Invisalign providers in Australia and worldwide.

If you’re interested in working with Hollinshead Comms 101 and would like to chat further, please don’t hesitate to give Lisa a shout at Lisa@hollinsheadcomms101.com