2019 – Year in review – Comms 101

It’s been a while since I’ve posted, and since it’s a new year and all, I figured there’s no time like the present! It’s safe to say that 2019 was a HUGE year for me in very many respects, not knowing where is the best place to start, perhaps the beginning makes most sense.

2019 started with a bang for Comms 101 as our client: American Express Openair Cinemas officially launched five locations in January.

We also had our return to Bondi Beach in a brand new location with Valentine’s VIPooch doggy-dates.

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The American Express Openair Cinemas 18-19 season, which was the first year that Comms 101 represented the events from a PR and influencer engagement perspective and we had some amazing results:

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The PR out-performed previous year’s and Comms 101 was thrilled to retain the client for 2020.  The 2020 season started early with Brisbane in June, and has gone from strength to strength. The brand was purchased by Pedestrian.tv in 2019, which has been a great win for the brand and has seen it go from strength to strength.

Comms 101 also welcomed InnerOrigin to its client roster, managing product PR and promoting its Wellness events. In April, Comms 101 was able to utilise InnerOrigin’s ambassadors to promote it’s ‘Wouldn’t you like to know‘ events and secured an interview with Therese Kerr on The Daily Edition via live satellite link to LA, talking about the importance of knowing your fragrances and what’s in them.

OG client Quality Dental had a huge year, which was underpinned by a strategic PR campaign to ensure that the successes were shouted from the rooftops. June saw the expansion of Quality Dental to Brisbane, the first clinic outside of NSW. Comms 101 was tasked with managing the PR strategy and offical launch event in Queensland.

A top-tier event was held at The W in Brisbane and was attended by Brisbane’s glitterati and dental industry movers and shakers. Comms 101 managed all event and guest list elements, and officially launched the clinic to media the following day.

 

2019 showed no signed of slowing down as Comms 101’s founder was accepted into the SheStarts tech accelerator program for female entrepreneurs with her Parenting-focused business partner: Amber Chapman. The aim of their solution was to make parenting easier and provide affordable, flexible childcare solutions.

The SheStarts accelerator powered by Blue Chilli provided an immersion into the world of a tech start up and mentorship from the best in the business, including ANZ, Microsoft, MYOB and Google.

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A great experience that has provided Lisa with the knowledge and skillset to have the confidence to carve out a company that embraces parents who are returning to the workplace. More on this later…

Finally, the year ended with a bang as Comms 101 welcomed SPEEDO Fitness Club Bondi to its books and Frog Orange.  Focusing again on parenting, SPEEDO enlisted Comms 101 to officially launch its BUBFit programme to media and influencers.

Comms 101 managed the PR launch event and hosted 10 media to experience a yoga class and the unique AQUABUBS class (featuring client Frog Orange). The event concluded with a healthy brunch at The Pacific Club hosted by Annie Kooiman.

 

Comms 101 had a great year and is so excited for all that 2020 has to hold. If you’re interested in chatting about PR support in 2020, please contact Lisa: Lisa@hollinsheadcomms101.com

Welcoming new clients into the fold for 2019

It’s been a stellar start to the year and we’ve welcomed projects from InnerOrigin for Australia’s first Touch, Learn, Order only store in Manly. Comms 101 was approached by founder Sally-Anne to raise awareness of the store via retail trade press.

InnerOrigin - TLO only store

Launch of InnerOrigin’s Touch, Learn, Order only pop-up store in Manly

We’ve also launched four locations for our wonderful client: American Express Openair Cinemas with a VIP media and celebrity launch event. Events have taken place in Auckland, Canberra, Inner West and at Bondi Pavilion, brand new venue for Bondi, where it all began 13 years ago.

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Comms 101 has also welcomed two new clients to our growing roster:

Pacific Boating, the ultimate in boating club membership programmes. A simple, flexible concept where members pay a monthly subscription to enjoy a 19 strong fleet of Sea Ray luxury sports cruisers. Comms 101 will manage social media channels and content and will provide direction and input relating to website copy & content for Pacific Boating

Pacific Boating

The Baby & Toddler Show,  presented by Wattle Health is the perfect one-stop-shop for all your young family needs.  Comms 101 will manage press office strategy and execution, event publicity and influencer engagement.

The Baby and Toddler Show

The Baby and Toddler Show

Stay tuned for more information about our growing client base and exciting developments across the board.

January sure has been a big one! We can’t wait to see what February has in store…