2019 – Year in review – Comms 101

It’s been a while since I’ve posted, and since it’s a new year and all, I figured there’s no time like the present! It’s safe to say that 2019 was a HUGE year for me in very many respects, not knowing where is the best place to start, perhaps the beginning makes most sense.

2019 started with a bang for Comms 101 as our client: American Express Openair Cinemas officially launched five locations in January.

We also had our return to Bondi Beach in a brand new location with Valentine’s VIPooch doggy-dates.

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The American Express Openair Cinemas 18-19 season, which was the first year that Comms 101 represented the events from a PR and influencer engagement perspective and we had some amazing results:

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The PR out-performed previous year’s and Comms 101 was thrilled to retain the client for 2020.  The 2020 season started early with Brisbane in June, and has gone from strength to strength. The brand was purchased by Pedestrian.tv in 2019, which has been a great win for the brand and has seen it go from strength to strength.

Comms 101 also welcomed InnerOrigin to its client roster, managing product PR and promoting its Wellness events. In April, Comms 101 was able to utilise InnerOrigin’s ambassadors to promote it’s ‘Wouldn’t you like to know‘ events and secured an interview with Therese Kerr on The Daily Edition via live satellite link to LA, talking about the importance of knowing your fragrances and what’s in them.

OG client Quality Dental had a huge year, which was underpinned by a strategic PR campaign to ensure that the successes were shouted from the rooftops. June saw the expansion of Quality Dental to Brisbane, the first clinic outside of NSW. Comms 101 was tasked with managing the PR strategy and offical launch event in Queensland.

A top-tier event was held at The W in Brisbane and was attended by Brisbane’s glitterati and dental industry movers and shakers. Comms 101 managed all event and guest list elements, and officially launched the clinic to media the following day.

 

2019 showed no signed of slowing down as Comms 101’s founder was accepted into the SheStarts tech accelerator program for female entrepreneurs with her Parenting-focused business partner: Amber Chapman. The aim of their solution was to make parenting easier and provide affordable, flexible childcare solutions.

The SheStarts accelerator powered by Blue Chilli provided an immersion into the world of a tech start up and mentorship from the best in the business, including ANZ, Microsoft, MYOB and Google.

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A great experience that has provided Lisa with the knowledge and skillset to have the confidence to carve out a company that embraces parents who are returning to the workplace. More on this later…

Finally, the year ended with a bang as Comms 101 welcomed SPEEDO Fitness Club Bondi to its books and Frog Orange.  Focusing again on parenting, SPEEDO enlisted Comms 101 to officially launch its BUBFit programme to media and influencers.

Comms 101 managed the PR launch event and hosted 10 media to experience a yoga class and the unique AQUABUBS class (featuring client Frog Orange). The event concluded with a healthy brunch at The Pacific Club hosted by Annie Kooiman.

 

Comms 101 had a great year and is so excited for all that 2020 has to hold. If you’re interested in chatting about PR support in 2020, please contact Lisa: Lisa@hollinsheadcomms101.com

Welcoming new clients into the fold for 2019

It’s been a stellar start to the year and we’ve welcomed projects from InnerOrigin for Australia’s first Touch, Learn, Order only store in Manly. Comms 101 was approached by founder Sally-Anne to raise awareness of the store via retail trade press.

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Launch of InnerOrigin’s Touch, Learn, Order only pop-up store in Manly

We’ve also launched four locations for our wonderful client: American Express Openair Cinemas with a VIP media and celebrity launch event. Events have taken place in Auckland, Canberra, Inner West and at Bondi Pavilion, brand new venue for Bondi, where it all began 13 years ago.

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Comms 101 has also welcomed two new clients to our growing roster:

Pacific Boating, the ultimate in boating club membership programmes. A simple, flexible concept where members pay a monthly subscription to enjoy a 19 strong fleet of Sea Ray luxury sports cruisers. Comms 101 will manage social media channels and content and will provide direction and input relating to website copy & content for Pacific Boating

Pacific Boating

The Baby & Toddler Show,  presented by Wattle Health is the perfect one-stop-shop for all your young family needs.  Comms 101 will manage press office strategy and execution, event publicity and influencer engagement.

The Baby and Toddler Show

The Baby and Toddler Show

Stay tuned for more information about our growing client base and exciting developments across the board.

January sure has been a big one! We can’t wait to see what February has in store…

Welcome inskin Medi Spa & Quality Dental

I’m thrilled to welcome our new clients to the fold this month; inskin Medi Spa and Quality Dental.

July is proving a great month here at Hollinshead Comms 101 as we welcome two fantastic new additions to our growing client roster! Exciting times.

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We’re so happy to have inskin Medi Spa onboard here at Hollinshead Comms 101 where we’re offering PR & digital support for the growing boutique spa located in the heart of Neutral Bay.

Lead by inskin media spa founder, Jacqueline Brennan, who firmly believes in the ethos of ‘be your best beautiful’.

Competitive on price, without the compromise on service, inskin medi spa is always working to provide the best service coupled with the best deals for its clients.

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Quality Dental is fronted and founded by Dr Luke Cronin, who is a leading Sydney-based cosmetic orthodontist, with international experience including the UK, who specialises in creating stunning new smiles with cutting edge cosmetic dentistry techniques, including Invisalign, Philips Zoom whitening and porcelain veneers. Hollnshead Comms will be managing the publicity and management of Dr Luke Cronin and Quality Dental as part of the retained remit.

Dr Cronin’s vision to build a practice that could provide his patient’s both high quality general dentistry and outstanding cosmetic dentistry was realised when he opened his cosmetic dental practice, Quality Dental.

With over 15 years’ experience practicing dentistry in Australia, Dr Cronin’s clinical excellence in cosmetic dentistry goes hand-in-hand with his passion for designing the perfect smile for clients, models and celebrities.

Dr Cronin is an international speaker and a key opinion leader for Philips Zoom Whitening and Clinical Speaker for Invisalign Australia. Dr Cronin is an Invisalign Diamond Provider, part of the super elite of Invisalign providers in Australia and worldwide.

If you’re interested in working with Hollinshead Comms 101 and would like to chat further, please don’t hesitate to give Lisa a shout at Lisa@hollinsheadcomms101.com

 

Why should you work with us?

Here’s my first blog post on this site so I thought I’d do an informal introduction so you know who you’re dealing with here. The one thing I don’t want to happen with this agency is for it to become a faceless commodity with no personality. We all know that in business, people buy people. This is a mantra that I have worked hard to keep top of mind throughout my career.

So I guess I should start by telling you about my previous experience so you can see what I can ‘bring to the table’ so to speak.

Whilst this is my first step into managing my own agency, I have worked with public relations since 2006, when I graduated from Liverpool John Moores University with a 2:1 in  Media, Marketing and Cultural Studies.I had taken part in work experience placements prior to graduating at companies such as heat magazine, fhm.com, ITV Press Office, The Jeremy Kyle Show and Taylor Herring. Each of these taught me valuable skills that I was able to take with my into my future career.

I can’t stress the importance of work experience, this is a topic I’ll touch upon on one of my next blog posts. My work experience roles helped me figure out exactly what I wanted to do and where I wanted to be. I was struggling choosing between a career in PR, journalism or TV. Whilst I loved each placement and role for different reasons, when I was offered a freelance role at heat magazine and Taylor Herring to work on The Apprentice, I knew in my gut that entertainment publicity was the avenue that would allow me to develop both my writing and of course my publicity skills.

Without running the risk of telling you my life story, since my first paid role as a junior publicist working on BBC’s The Apprentice in London, I’ve gone on to work across Manchester and Sydney and have developed a wealth of experience that has not only assisted in building my skill set, but has been thoroughly rewarding on an intrinsic level also.

Here’s a mini snapshot of my standout experiences of note:

  • At 22 I was managing press visits to Moscow and Antigua for vmi airlines, this involved souring and accompanying 4/5 top travel journalists to each destination and working with the tourist authority’s publicity team to build an informative, engaging and enjoyable media famil. Journalists attended from the following publications: Scottish Star, The Sun, Yorkshire Evening Post, Manchester Evening News, Travel Weekly and Independent Traveller.
  • In 2009 – my first year Down Under I was sponsored by Pulse Communications (Ogilvy PR) as a senior consultant to work primarily on the LG Electronics consumer technology account. I focused on mobile communication and home appliances. In this role I launched the first mobile phone with an android operating system in Australia and attended a media famil to Seoul in South Korea with an ex Masterchef finalist to enter the ‘Life Tastes Good Championships’.
  • I also helped to pitch for and win 20th Century Fox Home Entertainment for a project – To launch Avatar on Blu-ray and DVD! The successful campaign culminated in the title being the biggest selling Blu-ray and DVD launch of all time in Australia, with no talent available to support the PR launch.
  • In 2012 I worked for Maverick PR and managed the inaugural sponsorship of Maybelline NY as the official make-up sponsor of Mercedes-Benz Fashion Week Australia. This involved talent management of its ambassador; Ruby Rose. A highly successful guerrilla marketing campaign ensued with the help of New York graffiti artist – KR’ink’.
  • In 2013  returned to Manchester for a year and secured a role as a senior manager at leading public relations and social media agency: Smoking Gun PR. Here I was instrumental in pitching for and winning new business for the agency, including the competitive tender for Hexbug.
  • I returned to Sydney in late 2013 to take a role at Frank PR, a role I secured as a referral from my previous client at 20th Century Fox Home Entertainment. I also worked across the Henkel account on the Schwarzkopf portfolio. Here we launched Australia’s first BB Cream for hair with a large event at Woolloomooloo wharf’s Blue Hotel.
  • From late 2014 I decided to try my hand at freelance publicity and secured a contact at Tomorrowland Group working across its P&G account. Here I managed the biggest restage that Pantene had ever seen with a large scale event at Watson’s Bay. I also managed Pantene’s ambassador, Robyn Lawley on her press tour to launch the new styling range (including BB Cream for hair).
  • In October 2014 I was approached by Twentieth Century Fox‘s Theatrical team to support the release of a number of key titles over the festive period. I was also tasked with building up the agency’s media & influencer database. I worked on titles such as: Wild, Let’s be Cops. Night at The Museum 3, Penguins of Magagascar and Oscar winning; Birdman.
  • In 2015 I took up a freelance role as Account Director at SBPR working across Hilton Sydney, The Morrison and About Life.
  • At the close of this contact I was asked to return to Tomorrowland Group to assist with the execution of a number of ket clients including P&G, Well Naturally and Cancer Council Sunscreen. During the contract in early 2016, I was asked work again on a large Pantene re-stage and again work with gorgeous ambassador, Robyn Lawley.
  • From July 2015 I also started to take on my own clients at Hollinshead Comms 101 including: Smart Cleanse, Any Class, Have You Heard Events and Beauty Tube.
  • In England I have been freelancing with a number of agencies including Toast PR and Serious PR.
  • Most recently I have started working with Marriott Sydney on a project basis.
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Me, destination publicist and the press guests on our bmi media famil to Antigua

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Aussie Masterchef finalist representing Australia at the LG Life Tastes Good Championships in Seoul, South Korea

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PR launch of Avatar on Blu-ray and DVD in Australia in partnership with Virgin Australia resulting in the title being the biggest selling Blu-ray and DVD of all time

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Me and the Tomorrowland Group at the Pantene 3 MM launch with Robyn Lawley

Creds are available upon request – If you’re interested in finding out more you can email me at lisa@hollinsheadcomms101.com