2019 – Year in review – Comms 101

It’s been a while since I’ve posted, and since it’s a new year and all, I figured there’s no time like the present! It’s safe to say that 2019 was a HUGE year for me in very many respects, not knowing where is the best place to start, perhaps the beginning makes most sense.

2019 started with a bang for Comms 101 as our client: American Express Openair Cinemas officially launched five locations in January.

We also had our return to Bondi Beach in a brand new location with Valentine’s VIPooch doggy-dates.

Screen Shot 2020-02-18 at 3.35.39 pm

Screen Shot 2020-02-18 at 3.36.56 pm

The American Express Openair Cinemas 18-19 season, which was the first year that Comms 101 represented the events from a PR and influencer engagement perspective and we had some amazing results:

Screen Shot 2020-02-18 at 3.35.59 pm

Screen Shot 2020-02-18 at 3.36.38 pm

The PR out-performed previous year’s and Comms 101 was thrilled to retain the client for 2020.  The 2020 season started early with Brisbane in June, and has gone from strength to strength. The brand was purchased by Pedestrian.tv in 2019, which has been a great win for the brand and has seen it go from strength to strength.

Comms 101 also welcomed InnerOrigin to its client roster, managing product PR and promoting its Wellness events. In April, Comms 101 was able to utilise InnerOrigin’s ambassadors to promote it’s ‘Wouldn’t you like to know‘ events and secured an interview with Therese Kerr on The Daily Edition via live satellite link to LA, talking about the importance of knowing your fragrances and what’s in them.

OG client Quality Dental had a huge year, which was underpinned by a strategic PR campaign to ensure that the successes were shouted from the rooftops. June saw the expansion of Quality Dental to Brisbane, the first clinic outside of NSW. Comms 101 was tasked with managing the PR strategy and offical launch event in Queensland.

A top-tier event was held at The W in Brisbane and was attended by Brisbane’s glitterati and dental industry movers and shakers. Comms 101 managed all event and guest list elements, and officially launched the clinic to media the following day.

 

2019 showed no signed of slowing down as Comms 101’s founder was accepted into the SheStarts tech accelerator program for female entrepreneurs with her Parenting-focused business partner: Amber Chapman. The aim of their solution was to make parenting easier and provide affordable, flexible childcare solutions.

The SheStarts accelerator powered by Blue Chilli provided an immersion into the world of a tech start up and mentorship from the best in the business, including ANZ, Microsoft, MYOB and Google.

IMG_7034

A great experience that has provided Lisa with the knowledge and skillset to have the confidence to carve out a company that embraces parents who are returning to the workplace. More on this later…

Finally, the year ended with a bang as Comms 101 welcomed SPEEDO Fitness Club Bondi to its books and Frog Orange.  Focusing again on parenting, SPEEDO enlisted Comms 101 to officially launch its BUBFit programme to media and influencers.

Comms 101 managed the PR launch event and hosted 10 media to experience a yoga class and the unique AQUABUBS class (featuring client Frog Orange). The event concluded with a healthy brunch at The Pacific Club hosted by Annie Kooiman.

 

Comms 101 had a great year and is so excited for all that 2020 has to hold. If you’re interested in chatting about PR support in 2020, please contact Lisa: Lisa@hollinsheadcomms101.com

In good company, what and WHO you know

I’ve been blown away recently by the demand here in Sydney for hard-working, proactive, capable PR practitioners at a senior level. It seems that there is a skill gap at the moment for mid-senior management level PR professionals across Australia. I’m still so surprised that PR has been taken off the skills list for the skilled visa, but that’s another topic for another day.

 

Having worked in PR for 12 years spanning Manchester, London and Sydney, I’ve been very fortunate to gain some amazing client experience at some of the best agencies in the world including Frank PR, Taylor Herring and Ogilvy PR (Pulse Communications), which has enabled me to learn valuable skills that I can take to not only my own agency, but also to my peer agencies and co-workers.

 

I came to Australia at a time when UK PRs were welcomed into roles here in Sydney if they boasted the skillset and experience that the role required. As a result, I’ve had exposure to work on some amazing clients including LG Electronics, Telstra, NRMA, Engineers Australia, 20th Century Fox, P&G, RB, Maybelline NY and Cancer Council to name a few. This invaluable client and agency experience has enabled me to take the plunge into freelancing in 2014.

 

Since starting out on my own in 2014, I have not only been servicing my own clients for Hollinshead Comms 101, I have also acted as a senior PR consultant to some of the most renowned agencies in Sydney on a contract basis.

 

Whilst I’m very fortunate to have a solid client base of my own here at Hollinshead Comms 101 and a great team, I’m a true believer that you should never stop learning. I regularly attend courses that can expand my skillset, whilst also upskilling in my existing area of expertise. I’m a big fan of General Assembly and have also signed up for a diploma at Billy Blue College of design in UX and web design, what is it they say, every day is a school day?

 

I also believe that this is true of learning from your peers, which is why I’ve continued to provide senior council to agencies that I’ve always looked up to.

 

I feel so lucky that I’m invited to work with agencies such as 303 Mullen Lowe, working on TX Maxx and Harley Davidson (dream client), The Red Republic (recently bought by McCann Worldwide Group), Access-DGC as a senior digital strategist and most recently Leo Burnett (on the Diageo account). I was also invited to work in-house at 20th Century Fox on its theatrical team on titles such as Academy Award-winning Birdman and the Sydney premiere of Night at the Museum 3 back in 2014.

 

I honestly feel so humbled to be asked to work these roles when they’re clients and agencies that I’ve looked up, and dreamt of working for since I knew I wanted to work in PR 20 years ago.

 

The fact that I’m still able to consult, whilst having an agency of my own allows me to continue to learn, whilst passing on the skills that I’ve learned along the way. It also benefits my own clients as I’m constantly immersed in this industry that I live and breathe.

 

 

The PR industry is such a small world, it’s so important to remember that it’s not just what you know, it’s who you know. We’re all in good company, and I for one feel very lucky that I work in this world.

Welcome inskin Medi Spa & Quality Dental

I’m thrilled to welcome our new clients to the fold this month; inskin Medi Spa and Quality Dental.

July is proving a great month here at Hollinshead Comms 101 as we welcome two fantastic new additions to our growing client roster! Exciting times.

FullSizeRender-2

We’re so happy to have inskin Medi Spa onboard here at Hollinshead Comms 101 where we’re offering PR & digital support for the growing boutique spa located in the heart of Neutral Bay.

Lead by inskin media spa founder, Jacqueline Brennan, who firmly believes in the ethos of ‘be your best beautiful’.

Competitive on price, without the compromise on service, inskin medi spa is always working to provide the best service coupled with the best deals for its clients.

                                              logo1

Quality Dental is fronted and founded by Dr Luke Cronin, who is a leading Sydney-based cosmetic orthodontist, with international experience including the UK, who specialises in creating stunning new smiles with cutting edge cosmetic dentistry techniques, including Invisalign, Philips Zoom whitening and porcelain veneers. Hollnshead Comms will be managing the publicity and management of Dr Luke Cronin and Quality Dental as part of the retained remit.

Dr Cronin’s vision to build a practice that could provide his patient’s both high quality general dentistry and outstanding cosmetic dentistry was realised when he opened his cosmetic dental practice, Quality Dental.

With over 15 years’ experience practicing dentistry in Australia, Dr Cronin’s clinical excellence in cosmetic dentistry goes hand-in-hand with his passion for designing the perfect smile for clients, models and celebrities.

Dr Cronin is an international speaker and a key opinion leader for Philips Zoom Whitening and Clinical Speaker for Invisalign Australia. Dr Cronin is an Invisalign Diamond Provider, part of the super elite of Invisalign providers in Australia and worldwide.

If you’re interested in working with Hollinshead Comms 101 and would like to chat further, please don’t hesitate to give Lisa a shout at Lisa@hollinsheadcomms101.com